The American Journal of Health Promotion is a peer-reviewed journal on the science of lifestyle change. The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.
The Art of Health Promotion is a newsletter for practitioners published in each issue that provides practical information to make programs more effective.
Now Available in Portugese
Health Promotion in the Workplace - 4th Edition
Michael P. O'Donnell, MBA, MPH, PhD
Completely Revised and Updated
Two new sections | Nine new chapters
From the Editor
Editor's Notes: November/December 2015
Michael P. O'Donnell, PhD, MBA, MPH
Evaluating Your Health Promotion Program for the Return on Allocated Resources (ROAR) Factor
In the September 2015 issue of this journal, I suggested that we move beyond ROI (return on investment) and embrace a new paradigm, the ROAR Factor, in evaluating health promotion programs.(1) ROAR stands for return on allocated resources, which implies that we need to measure ALL the allocated resources, not just direct out-of-pocket costs, and also ALL the returns, not just reductions in medical costs or other objective outcomes. The ROAR Factor also means focusing our programs on what makes people feel great, what makes them want to roar, and measuring how well we are doing in helping people feel great.
This article brieﬂy describes features unique to incorporate in an evaluation that embraces the ROAR Factor. There are some differences in the overall approach, study structure, how data are analyzed, and how results are reported and applied, but the biggest differences are in what is measured and how it is measured. Each of these elements is brieﬂy reviewed, with more emphasis on the what and how measurement elements.
These comments represent a combination of practical recommendations and philosophical musings about what might become reality in the future. Please bear with me. <<Read full article>>
What is the Purpose of Health Promotion?
Money, Health, or More?
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Definition of Health Promotion
Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice.
Michael P. O'Donnell (2009) Definition of Health Promotion 2.0: Embracing Passion, Enhancing Motivation, Recognizing Dynamic Balance, and Creating Opportunities. American Journal of Health Promotion: September/October 2009, Vol. 24, No. 1, pp. iv-iv.
Physical : Fitness. Nutrition. Medical self-care. Control of substance abuse.
Emotional : Care for emotional crisis. Stress Management
Social : Communities. Families. Friends
Intellectual : Educational. Achievement. Career development
Spiritual : Love. Hope. Charity.