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The American Journal of Health Promotion  is a peer-reviewed journal on the science of lifestyle change. The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.
The Art of Health Promotion is a newsletter for practitioners published in each issue that provides practical information to make programs more effective. 

Now Available in Portugese


Health Promotion in the Workplace - 4th Edition

Michael P. O'Donnell, MBA, MPH, PhD


Completely Revised and Updated

Two new sections | Nine new chapters


Michael Odonnell


From the Editor

Editor's Notes: November/December 2015


Michael P. O'Donnell, PhD, MBA, MPH



Evaluating Your Health Promotion Program for the Return on Allocated Resources (ROAR) Factor


In the September 2015 issue of this journal, I suggested that we move beyond ROI (return on investment) and embrace a new paradigm, the ROAR Factor, in evaluating health promotion programs.(1) ROAR stands for return on allocated resources, which implies that we need to measure ALL the allocated resources, not just direct out-of-pocket costs, and also ALL the returns, not just reductions in medical costs or other objective outcomes. The ROAR Factor also means focusing our programs on what makes people feel great, what makes them want to roar, and measuring how well we are doing in helping people feel great.
This article briefly describes features unique to incorporate in an evaluation that embraces the ROAR Factor. There are some differences in the overall approach, study structure, how data are analyzed, and how results are reported and applied, but the biggest differences are in what is measured and how it is measured. Each of these elements is briefly reviewed, with more emphasis on the what and how measurement elements.
These comments represent a combination of practical recommendations and philosophical musings about what might become reality in the future. Please bear with me. <<Read full article>>


 2016 Conference



What is the Purpose of Health Promotion?
Money, Health, or More?


April 25 - 29, 2016

Core Conference: April 27 - 29, 2016
Intensive Training Seminars: April 25 & 26, 2016
WELCOA National Training Summit: April 25 & 26, 2016 


Hilton Orlando Lake Buena Vista | Orlando, Florida



Definition of Health Promotion


Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice.

Michael P. O'Donnell (2009) Definition of Health Promotion 2.0: Embracing Passion, Enhancing Motivation, Recognizing Dynamic Balance, and Creating Opportunities. American Journal of Health Promotion: September/October 2009, Vol. 24, No. 1, pp. iv-iv.

 Physical     : Fitness. Nutrition. Medical self-care. Control of substance abuse.
  Emotional  : Care for emotional crisis. Stress Management
  Social         : Communities. Families. Friends
  Intellectual : Educational. Achievement. Career development
  Spiritual     : Love. Hope. Charity.