We are now the Art & Science of Health Promotion Institute.
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Best Science + Expert Implementation = Best Outcomes
How do we meld scientific knowledge with human sensitivity and expert management to produce the best health outcomes?
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Definition of Health Promotion
"Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice."
Michael P. O'Donnell (2009) Definition of Health Promotion 2.0: Embracing Passion, Enhancing Motivation, Recognizing Dynamic Balance, and Creating Opportunities. American Journal of Health Promotion: September/October 2009, Vol. 24, No. 1, pp. iv-iv, updated from Michael P. O'Donnell (1986), Definition of Health Promotion, American Journal of Health Promotion, June 1986; vol. 1, 1: pp. 4-5.